Privacy Policy

We collect information in the following categories:

Information you provide directly:

• Contact information — name, email address, company name, and phone number when you submit a demo request, contact form, or newsletter signup.
• Payment information — processed securely by Stripe. We never store full credit card numbers on our servers.
• Communications — messages you send to us via contact forms, email, or other channels.

Information collected automatically:

• Usage data — pages visited, time spent, click patterns, and referral sources (collected via analytics, only with your consent).
• Device information — browser type, operating system, screen resolution, and language preferences.
• IP address — used for approximate geolocation and fraud prevention.

We use the information we collect to:

• Respond to your inquiries and demo requests.
• Process subscriptions and payments via Stripe.
• Send transactional emails (subscription confirmations, receipts).
• Improve our website and services through aggregated, anonymized analytics (only when you consent to analytics cookies).
• Send marketing communications (only with explicit opt-in; you can unsubscribe at any time).
• Detect and prevent fraud or abuse.
• Comply with legal obligations.

We use a cookie consent mechanism on this website. When you first visit, you are presented with a choice to accept or decline analytics cookies.

If you accept:

• PostHog — product analytics to understand how visitors interact with our site.
• Google Analytics 4 — traffic measurement and audience insights.

Regardless of your choice:

• Vercel Analytics — privacy-friendly, cookieless performance monitoring that does not track individual users or use cookies. This loads without consent as it does not process personal data.

If you decline analytics cookies, PostHog and Google Analytics will not load, and no tracking cookies will be set. You can change your cookie preferences at any time by clicking the Cookie Preferenceslink in the footer of any page on this site, or by clearing your browser's local storage for this site.

Cookie categories:

• Strictly Necessary (no consent required) — session management and security tokens essential for site operation.
• Analytics (consent required) — PostHog and Google Analytics 4 for traffic measurement and product insights.
• Infrastructure (no consent required) — Vercel Analytics; cookieless, processes no personal data.

We do not sell, rent, or trade your personal information. We share data only in the following circumstances:

• Service providers — with third-party vendors who process data on our behalf (listed below), under contractual obligations to protect your data.
• Legal requirements — when required by law, court order, or governmental request.
• Business transfers — in connection with a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction.
• With your consent — in any other case, we will obtain your explicit consent before sharing your information.

We use the following third-party services that may process your data:

• Stripe— payment processing. Stripe's privacy policy governs how they handle payment data.
• Resend — transactional email delivery for lead notifications and subscription confirmations.
• PostHog — product analytics (loaded only with consent).
• Google Analytics 4 — traffic analytics (loaded only with consent).
• Vercel Analytics — privacy-friendly, cookieless analytics (no consent required).
• Cloudflare — DNS resolution and web application firewall (WAF) protection.

Each service operates under its own privacy policy. We encourage you to review them independently.

We implement industry-standard security measures to protect your information, including encryption in transit (TLS/HTTPS), secure hosting infrastructure, and access controls. For more details on our security practices, see our Security page.

While we take reasonable measures to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

We retain your personal information only as long as necessary for the purposes described in this policy:

• Contact form submissions — retained for 24 months from the date of submission, then deleted.
• Subscription data — retained for the duration of your subscription plus 12 months after cancellation, for legal and accounting purposes.
• Analytics data— aggregated analytics data is retained indefinitely. Individual session data is retained according to each analytics provider's retention policy.
• Marketing communications — until you unsubscribe.

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you.
• Correction (Rectification) — request correction of inaccurate or incomplete personal data we hold about you. (GDPR Art. 16 / CPRA)
• Deletion — request deletion of your personal data, subject to legal retention requirements.
• Portability — request your data in a structured, machine-readable format.
• Objection — object to processing of your data for marketing purposes.
• Restriction — request restriction of processing of your personal data in circumstances where accuracy is contested, processing is unlawful, or data is no longer needed for the original purpose. (GDPR Art. 18)
• Withdrawal of consent — withdraw consent for analytics cookies at any time via the Cookie Preferences link in the footer.

To exercise any of these rights, contact us at ops@ngparkingsolutions.com. We will respond within 30 days for general inquiries, within 45 days for verified California consumer rights requests (extendable by an additional 45 days with notice), and within one month for GDPR rights requests (extendable by two additional months for complex requests, with notice).

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA, effective 2023):

• Right to know — you may request the categories and specific pieces of personal information we have collected about you.
• Right to delete — you may request deletion of your personal information, subject to certain exceptions.
• Right to correct — you may request correction of inaccurate personal information we hold about you.
• Right to limit use of sensitive personal information — where applicable, you may limit our use of sensitive personal information to that necessary to perform services.
• Right to opt out of sharing — we do not sell or share personal information for cross-context behavioral advertising. Our analytics tools are loaded only with your explicit consent. Our use of Google Analytics 4 is configured to respect your preferences. If you have concerns about data sharing, contact us at ops@ngparkingsolutions.com.
• Non-discrimination — we will not discriminate against you for exercising your CCPA/CPRA rights.

If you are located in the European Economic Area (EEA) or United Kingdom, additional protections apply under the General Data Protection Regulation (GDPR):

• Legal basis — we process data based on consent (analytics), legitimate interest (service operation), and contractual necessity (subscription fulfillment).
• Right to restrict processing — you may request that we restrict how we process your data in certain circumstances, such as while accuracy is contested or when processing is unlawful but you oppose erasure. (Art. 18)
• International transfers — data may be transferred to servers in the United States. We are implementing data processing agreements with our service providers and rely on available transfer mechanisms including standard contractual clauses. For EU/UK residents, please contact us at ops@ngparkingsolutions.com to understand the specific safeguards applicable to your data.
• Supervisory authority — you have the right to lodge a complaint with your local data protection authority.
• EU/UK Representative — as we are based in the United States and do not have an EU/UK establishment, GDPR Art. 27 may require us to designate a representative in the EU or UK. If you are an EU or UK resident seeking to exercise your rights, contact us at ops@ngparkingsolutions.com and we will respond within the applicable legal timeframe.
• Automated decision-making — we do not make decisions based solely on automated processing, including profiling, that produce legal or similarly significant effects on you. (Art. 22)

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will delete it.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by posting the updated policy on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

For subscribers, we will provide advance notice of material changes via email to the address associated with your account. Material changes that affect how we process your personal data may require your renewed consent.

This Privacy Policy is governed by the laws of the State of Georgia, United States. Any disputes arising from this Policy shall be subject to the exclusive jurisdiction of the courts located in Fulton County, Georgia.

If you have questions about this Privacy Policy or our data practices, please contact us:

• Email: ops@ngparkingsolutions.com
• Mail: NextGen Parking Solutions, LLC, 4441 Pipemaker Bluff, Douglasville, GA 30135
• Phone: +1 (404) 729-1499
• Web: Contact form